Many consumers are ditching cable for streaming platforms – and it is changing the way children watch television.
A new survey has revealed that 82 percent of kids living in ‘Netflix only’ homes do not know what commercials are.
The findings coincide with Netflix‘s philosophy to stay virtually ad-free since moving online in 2007.
A new survey has revealed that 82 percent of kids living in ‘Netflix only’ homes do not know what commercials are – compared to the 32 percent that watch cable. The virtually ad-free model has been part of Netflix’s philosophy since the firm moved online in 2007
NO ADS ON NETFLIX
A recent survey asked parents with children 10 and younger if their kids knew what commercials are.
However, the two groups consisted of those living in a Netflix-only home and those that watch shows on cable.
The study found that 82% of kids in Netflix-only homes did not know what commercials are – compared to the 32% that watch shows on regular television.
There were also 6% in the Netflix-only and 5% in the traditional cable groups that were not sure.
The recent findings were discovered by Rob Toledo with extreamist, who survey parents of children younger than 10 years old to see how many of them living in ‘Netflix only’ homes knew what commercials are.
The results were then compared to children in the same age group who watched traditional television.
A total of 100 parents were included in the study – 50 Netflix-only homes and 50 homes that watched cabled.
Extreamist discovered that 82 percent of the children who only watched the streaming platform had no idea what a commercial was.
This is compared to the 38 percent of children who watch traditional television that did not know what the interruptions were either.
One of extreamist’s readers shared a story about taking their young daughter, aged 6, to a friend’s home where the other children were watching cable.
When the young girl’s show was interrupted she began to cry, as she did not understand what a commercial was.
Other parents who live in a Netflix-only home enjoy the fact that they can ‘leave the TV on for the kids and know they’re not being overwhelmed by ads’.
Some parents who live in a Netflix-only home enjoy the fact that they can ‘leave the TV on for the kids and know they’re not being overwhelmed by ads’. However, parents who have kept traditional cable stated that their kids like the ads
However, parents who have kept traditional cable stated that their kids like the ads.
Not only is Netflix saving children from ads, but adults are also missing out on the interruptions.
Another survey discovered that adult Netflix users save themselves from almost 160 hours of watching commercials compared to the average cable viewer.
IS TOO MUCH TV BAD FOR YOUR CHILD’S BRAIN?
Watching too much television can change the structure of a child’s brain in a damaging way, according to a recent study.
Researchers found that the more time a child spent viewing TV, the more profound the brain alterations appeared to be.
The Japanese study looked at 276 children aged between five and 18, who watched between zero and four hours TV per day, with the average being about two hours.
MRI brain scans showed children who spent the most hours in front of the box had greater amounts of grey matter in regions around the front polar cortex – the area at the front of the frontal lobe.
But this increased volume was a negative thing as it was linked with lower verbal intelligence, said the authors, from Tohoku University in the city of Sendai.
They suggested grey matter could be compared to body weight and said these brain areas need to be pruned during childhood in order to operate efficiently.
However, in the summer of 2015, users had a brief scare when the firm announced it had plans to roll out ads for its own original content – like House of Cards and Orange is the New Black – that users weren’t able to skip.
Netflix insisted that because the ads weren’t third-party ads, they weren’t ads: ‘They’re not ads in the traditional sense. They are trailers for Netflix originals,’ the company told the Verge.
In fact, the largely ad-free Netflix experience has pushed other networks to cut down on ads in their programming.