Millennials are the generation most likely to use another person’s Netflix account, with 18 percent admitting to illegal streaming, survey finds
Millennials are the generation most likely to violate Netflix‘s terms of service by logging in to use someone else’s account, according to a new survey.
More than 18 percent of that generation uses someone else’s login to stream Netflix, compared to Generation X (9 percent) and Baby Boomers (11 percent).
Overall, 15 percent of Americans ‘mooch’ off of someone else’s Netflix account, according to the survey of 1,127 people, by CordCutting.com a blog focused on streaming content and technology.
The data comes as Netflix prepares to crackdown on illegal account sharing via new artificial intelligence software, which will be able to analyze which users are logged in and then flag shared accounts.
This chart illustrates what proportion of Millennials, Baby Boomers and Generation X stream each of the top three major video streaming services through another person’s account
The move is expected to recoup major money for the video streaming giant: a separate report from Parks Associates found that by 2021, credentials sharing will account for $9.9 billion of losses in pay-TV revenues and $1.2 billion of over-the-top (OTT) revenues.
The survey also found that while 68 percent of people still use traditional cable, nearly 92 percent use video streaming for television, movies, sports or music.
Although 62 percent of viewers watch cable TV and use at least one streaming platform, nearly 30 percent of Americans now exclusively use video streaming services.
Among all generations, Netflix was the most popular streaming platform, with 92 percent of respondents saying they use the service.
Amazon was the second most popular, overall (59 percent), followed by Hulu (47 percent).
Nearly 18 percent of Millennials use someone else’s account to access Amazon, compared to 13 percent of Generation X and 19.5 percent of Baby Boomers.
When it comes to Hulu, 20 percent of Millennials stream via another person’s account, compared to 17 percent of Generation X and 18 percent of Baby Boomers.
This chart illustrates what proportion of Millennials, Baby Boomers and Generation X watch content on each of the top three major video streaming services
On average, those using someone else’s Netflix subscription logged into the borrowed account for 26 months, amounting to a savings of at least $207 per person based on the lowest subscription cost of $7.99 a month.
Viewers tapping into someone else’s Amazon Prime Video account did so for an average of 16 months, for nearly $144 in savings.
Hulu had the shortest period of account sharing – 11 months for a savings of nearly $88.
Nearly half (48 percent) of people mooched off of their parents for their free Netflix streaming, while 14 percent said they used a sibling’s login.
Some X percent of parents were the source of free Amazon Prime streaming.
The survey also found that 26 percent of Hulu moochers accessed the service from a significant other, while 13 percent of people used a parent’s account.