When a pair of family photographers noticed a concerning trend of moms removing themselves from final prints of family photo shoots, they decided to do something about it.
Aimee and Jenna Hobbs of Edmonton, Alberta, told the Huffington Post that more and more moms who hired them to do shoots had either been opting out of participating or simply not choosing images including themselves in the final frames.
‘It broke our hearts to see moms effectively removing themselves from the visual narrative of their family, whether intentionally or unintentionally,’ said Aimee.
All smiles: Edmonton, Alberta-based photographers are showing mothers the beauty of their postpartum bodies through heartwarming photoshoots
Getting the touch: Sisters-in-law Aimee and Jenna Hobbs noticed that more and more moms were opting out of family shoots
Taking a look: Other moms would simply select images that didn’t have them in the frame
With this in mind, Aimee and Jenna have decided to try and turn things around by starting a project with the specific goal of empowering mothers.
A Mother’s Beauty features mothers of all ages, shown scars and all in raw and heartwarming images.
The pair have been dedicating part of their summers to the project, putting out a call for volunteers, and even including some of the women’s stories along with the images.
‘There is little doubt that motherhood is a completely transformative experience that touches every aspect of our beings, and its mark on our bodies is no exception,’ Aimee explains on the website.
Lots of love: The A Mother’s Beauty project features mothers of all ages, posing in underwear
Setting up: Some of the moms pose in the grass with their babies, while others stand in a picturesque pond
Big hugs: Some of the women were even interviewed by the photographers for the project
In the online introduction to the project, the artists, explained that ‘women are beginning to push back’ on society’s beauty standards
A subtle difference: The women show off their stretchmarks and even cesarean scars
‘In a society that is constantly trying to tell us that what beauty is, women are beginning to push back. In doing this, we are helping to shape a different future not only for ourselves, but for our children – for the way our daughters and sons will look at themselves, mothers, their partners.’
It’s an experience that the photographers themselves have their own history with, as the sisters-in-law both have kids of their own – Jenna with two-year-old twins, daughters ages seven and four and is also currently pregnant with baby number five, while Aimee is mom to seven and eight-year-old sons and step-mom to two adult kids.
Jenna added to Huffington Post: ‘We wanted to stop and celebrate women, as they were ― whether they had a baby four weeks prior to the photo sessions or 14 years prior.’
Special moments: Aimee and Jenna have been dedicating parts of their summers to the project
Now and then: The project celebrates mothers ‘whether they had a baby four weeks prior to the photo sessions or 14 years prior’
Lifting up: The raw outdoor images attempt to show the ‘true beauty in these women’
The group shot: The photographers hope that their work shows the women that becoming a mom has ‘changed them for the better’
The images, taken outdoors, show the women with and without their children, some posing in the grass and others standing in shallow ponds.
All the subjects are clad in just their underwear, baring their stretchmarks, cesarean scars and their postpartum bellies.
The photographers hope that the images will not only show others the ‘true beauty in these women,’ but also prove to the moms involved that becoming a mother has ‘changed them for the better.’