‘My granddaughter showed me this account’: Mike Bloomberg recruits Instagram meme stars f**kjerry and grapejuiceboys as part of social media campaign to appeal to younger voters
Mike Bloomberg has recruited Instagram meme stars f**kjerry and grapejuiceboys as part of a social media campaign to woo younger voters.
‘Hello Jerry. My granddaughter showed me this account. Your memes are very humorous.’ Bloomberg’s official Instagram account wrote in a tongue-in-cheek message to f**kjerry – a meme account with 15million followers.
And in a similarly playful message exchange with grapejuiceboys, the meme star questions why he would want to help the Democrat candidate. Bloomberg replies with a 50 Cent rap lyric: ‘I put Lamborghini doors on the Escalade.’
Bloomberg, perhaps with an eye on Donald Trump‘s rampant social media successes in 2016, has vowed to spend $2billion to get the Democrats into the White House in 2020.
‘Mike Bloomberg 2020 has teamed up with social creators to collaborate with the campaign, including the meme world,’ campaign spokeswoman Sabrina Singh said.
Mike Bloomberg is spending some of his $2billion campaign war chest on Instagram memes, a flourishing social media medium dominated by youngsters (pictured at a ‘Mike for Black America’ rally in Houston yesterday)
‘Hello Jerry. My granddaughter showed me this account. Your memes are very humorous.’ Bloomberg’s official Instagram account wrote to f**kjerry – a meme account with 15million followers
And in a similar direct message exchange with grapejuiceboys, the meme star questions why he would want to help the Democrat candidate. Bloomberg replies with a 50 Cent rap lyric: ‘I put Lamborghini doors on the Escalade’. It was ‘liked’ by tank.sinatra (who also posted a Bloomberg meme), meme star adam.the.creator and popular artist ermbattle
In one of them, the 77-year-old candidate asks the account to post a meme to let everyone know he is ‘the cool candidate’ and asks him to ‘fax it over before the markets close’
‘While a meme strategy may be new to presidential politics, we’re betting it will be an effective component to reach people where they are and compete with President Trump’s powerful digital operation,’ Singh added.
Trump’s surprise election win in 2016 was attributed in part to his use of social media, which was much more aggressive than his Democratic opponent Hillary Clinton.
Among the Instagram content creators recruited by Bloomberg are f**kjerry, grapejuiceboys and tank.sinatra, each of which has millions of followers.
On Wednesday they published screen shots of humorous (but fake) private messages with Bloomberg on Instagram – and which they said were sponsored by him.
Another Instagram post by Kale Salad who seemed apprehensive about helping Bloomberg until he joked, ‘I’ll give you a billion dollars’
In another sponsored Instagram post Bloomberg takes a shot at the current Democratic front runner Bernie Sanders, which found appreciation from a titan of Instagram memes thefatjewish – an account with 11million followers
In one of them, the 77-year-old candidate asks the account to post a meme to let everyone know he is ‘the cool candidate’ – along with a picture of him in oversized shorts, a Polo-style shirt and a rust-colored vest.
In the meme, the candidate agrees to pay ‘a billion dollars’ for the post.
The light-hearted approach reflects a willingness to deflect, using self-deprecating humor to mock his age and his wealth.
Singh did not say how much Bloomberg – one of the world’s richest men – might spend on memes, which are particularly popular with younger people.
Bloomberg has smashed campaign spending records in an effort to win the nomination, and critics argue he is effectively trying to buy the US presidency his vast fortune.
According to tracking firm Advertising Analytics, he spent more than $300 million through early February.
Bloomberg is a former New York mayor who owns the news agency that bears his name. He has a net worth of more than $55.5 billion, according to Forbes.
An average of recent nationwide surveys places him in third place after self-declared democratic socialist Bernie Sanders and former vice president Joe Biden.