Twitter accidentally suspended the account of its own co-founder on Tuesday night in an embarrassing blunder.
The Twitter account of Jack Dorsey, the social network’s CEO, was suspended for around 15 minutes because of what he called ‘an internal mistake.’
‘Just setting up my twttr…again (account suspension was an internal mistake),’ Dorsey tweeted late Tuesday.
The message was a throwback to Dorsey’s first ever tweet in March 2006, when he wrote: ‘just setting up my twttr’.
Those trying to access Dorsey’s account received a message stating that the account was suspended.
Jack Dorsey, co-founder and chief executive officer of Twitter, had his account suspended on Tuesday
When his account was reinstated he joked he was setting it up ‘again’ and blamed the suspension on an ‘internal mistake’
Only the company can suspend Twitter accounts, though users can deactivate their own.
Last week Dorsey apologized after the microblogging service let through an ad promoting a white supremacist group.
‘We made a mistake here and we apologize. Our automated system allowed an ad promoting hate. Against our policy. We did a retro and fixed,’ Dorsey tweeted.
The ad titled ‘New Article: The United States Was Founded as a White People’s Republic’ on NEW ORDER website’ showed eight white children in a field. It was tweeted from an account with the handle ‘@NEW_ORDER_1488’.
Twitter had suspended several accounts linked to the alt-right movement, USA Today reported.
On March 21, 2006, Jack Dorsey sent the first ever tweet. It said ‘just setting up my twttr’
Co-founder Dorsey returned as chief executive last year but has yet to ignite growth (file photo)
The company, which has also been under criticism for not doing enough to thwart cyber bullying, said last Tuesday that it would upgrade some features to curb abusive behavior.
Twitter’s advertising policy prevents advertisers from promoting certain sensitive topics including hate speech or discrimination against race, ethnicity, color, religion and sexual orientation.
The latest incident came as Twitter is struggling to increase its user base and seeking a path to profitability.
Co-founder Dorsey returned as chief executive last year but has yet to ignite growth.
Just weeks after reporting job cuts and a disappointing fiscal quarter, Twitter announced earlier this month that chief operating officer Adam Bain was leaving the company.
Twitter was widely reported to be in talks to find a buyer but no deal has materialized.
The company recently said it would cut nine per cent of its workforce and discontinue its looping video application Vine in the coming months.