This is the (slightly unnerving) moment a US father decided to pull out one of his son’s front teeth by using his car.
Video of the unconventional extraction has been met with mixed feelings, after it appeared on the website Live Leak this week and went viral.
While many viewers – mostly men – applauded the approach as funny and innocuous, others thought it cruel and unnecessary.
Ready?: This is the moment the father prepares to take off down the street with his son’s front tooth attached to his car with string
Video shows the car taking off and pulling the tooth straight from the boy’s mouth
Ouch: The boy bends over as the car rips away, and he screams out as his ‘toothy’ is dragged off down the street
‘My toothy’: The boy runs to fetch his tooth from the street after the controversial extraction
The video shows a boy standing on a driving at the end of a cul-de-sac. His tooth has been attached by string to the back of his father’s Audi S5.
The man rolls down the window and starts to countdown as the engine revs.
The boy’s mother is then heard telling him to ‘open your mouth’.
The father then takes off down the street, and the boy can be heard letting out a yelp. He then screams out ‘my toothy’ as he runs out onto the street looking for the tooth that has just been ripped out of his mouth by a car.
As the mother, who is filming, approaches him with the camera, the boy appears to be crying.
In tears: The boy appears to be crying as he shows his mother the tooth that was pulled by the car. He is seen missing both two front teeth
However he opens his mouth to show that the tooth was removed, revealing both his two front teeth are missing.
Many viewers expressed outrage at what appears to be a frightening exercise to put a child through.
One said: ‘If you need a car to pull it out…. it might not be ready to come out.’
Another commented online: ‘I know it’s harmless but it’s somehow just not right and I feel bad for the kid having possibly s**** parents.’
A third said: ‘Gotta make that overpriced car payment somehow, poor kid.’
The father is not named in the video upload and it is unclear where the footage was taken, but it is believed to be in the US.